seo marketing switzerland news

Alignment between CMOs and CTOs turns shared goals for SEO and performance into a powerful foundation for lasting digital growth.

As AI agents take over trip planning, OTAs like Expedia, Booking.com, and Trip.com lose control of discovery, loyalty, and visibility.

Padilla launches GEO 3D to enhance client visibility on AI-driven search platforms, adapting to the evolving digital landscape of generative AI.

B2B brands lost traffic for weeks after Google’s crawl issues. Here’s how to avoid visibility gaps at launch.

Assess where your teams sit on five levels of marketing maturity: from siloed operations to autonomous systems, and what benefits you access at each level.

mySEO Launches the Invite-Only Platform Recognized as the Best SEO Community for Verified Professionals

AI summaries now dominate Google results, threatening 50% of brand traffic. Here’s what to do next

Google's AI Overviews are drastically reducing click-through rates for organic and paid search, reshaping SEO strategies in 2025. Industry analyses reveal drops up to 32% in CTRs, prompting adaptations like entity optimization. This deep dive explores impacts, reactions, and future-proofing tactics for digital marketers.

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across search.

Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct.